-Psychologist Tim Kasser discusses how America’s culture of consumerism undermines our well-being. When people buy into the ever-present marketing messages that “the good life” is “the goods life,” they not only use up Earth’s limited resources, but they are less happy and less inclined toward helping others. The animation both lays out the problems of excess materialism and points toward solutions that promise a healthier, more just, and more sustainable life.-
Define Necessity: An attempt at creating some provocative imagery addressing issues of consumerism and injustice. Hopefully provoking people to think differently about their wants and needs. When faced with striking imagery people generally react, not always in the right direction mind but at least they are reacting and voicing their opinions.